A LITTLE MORE HUMAN

Not every friend
is the same
kind of friend.

Your sister. Your oldest friend. The people you ride with on Saturdays. Different connections deserve different spaces.

Private pilot. Small circles. Real connection.

ONE PERSON. MORE THAN ONE CONNECTION.
AAlexOne of your people
⌂
YOUR FAMILYA cousin. Always.
A
↗
SATURDAY RIDERSSame road. Good company.
A
✳
OLD FRIENDSYears apart. Still us.
A
↳ Same Alex.
Different parts of your life.
MORE CONTEXT✳LESS NOISE✳YOUR KIND OF CONNECTION✳A LITTLE MORE HUMAN

PEOPLE AREN'T A SINGLE LABEL

You know a person.
We make room for
the relationship.

“Friend” is a lovely word. It's also a lot to ask of one word.

It can mean the person who knows your whole story, someone from a former life, or the neighbor who always brings your bins in.

fr-end starts with the context you share. So a conversation lands where it belongs, with the people it belongs to.

01 /

More than one connection.

A colleague can also be a close friend. A cousin can also be your cycling buddy. There's room for all of it.

02 /

A space for each part.

Family catch-ups here. Weekend rides there. Persistent, private Circles that keep their own conversations.

03 /

Boundaries that make sense.

Joining one Circle doesn't open another. You can always see which space you're speaking in.

A PLACE FOR YOUR PEOPLE

Which relationship
is this conversation for?

Choose a Circle. Notice how the context changes.
An illustrative example, with fictional people.

YOUR CIRCLES
◉ Each Circle has its own boundary.
Alex can belong to all three.
PRIVATE CIRCLE · EXAMPLE

Family

JAM

For the big news. And the small, everyday things.

A conversation for Family…↑

Only members of Family share this conversation.

CLOSENESS WITHOUT THE PRESSURE

Your relationships.
On your terms.

Read our privacy approach ↗
↳

Descriptions stay personal.

How you describe a relationship is private to you. No public rankings. No “you've been downgraded” notifications.

↳

Membership is a choice.

Invitations name the context. People choose to join. A relationship description never automatically adds someone.

↳

Conversation comes first.

Begin with a few people and a reason to talk. No need to map your whole life before saying hello.

LESS OF EVERYONE. MORE OF YOUR PEOPLE.

Make room for
your kind of connection.

Start with a Circle ↗

The first Circles are open to enabled pilot accounts.